Monday, February 4, 2008

Pimps (Heart) the Planet

So I'm watching the Super Bowl post-game show last night. The show, sponsored by automotive giant GM was used to showcase their planned release of a new Cadillac Escalade... HYBRID in 2009. That's right, a 403HP V8, 7,000 lb., 23-inch rim, 8 passenger behemoth. Now why would GM spend all that money to build and market a fuel-sipping version of a vehicle that is most likely the anti-Christ of the Eco-Movement? Add to that the fact that most of the market for these types of vehicles is made up of rap-thugs, professional athletes and uppity executive-types working for evil multinational corporations. So does this mean that the idea of conserving energy really appeals to these types of people? You mean that these people may actually have a conscience about these things? Maybe, maybe not. The GM market-research department obviously thinks so.

What I really want to know is whether the decision by GM to build and market a hybrid vehicle that's bigger than a breadbox was driven more by consumer demand or by government regulation. That answer in my humble opinion, is the most revealing yet...

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